Farmfresh Youghurt and Milk, a leading fresh dairy products has launched a new packaging for its brand on Thursday, 11th August, 2016 at the Civic Cente, Victoria Island Lagos.
The new package according to the producer; Integrated Dairies Limited (IDL) complements the quality of the content and also gives the Brand a look that can make it compete internationally.
Mr. Sheyin Shekarri, Managing Director, IDL in his welcome address said the new package was unveiled due to hygiene in terms of packaging and in reaction to customer’s demand that the previous package does not complement the quality of the products.
“For the past 14 years, customer’s satisfaction has been our number one priority and that would never change. We have listened to what the customers wanted and we have made changes. We have not only made changes to the appearance of the products, we have also made changes to the recipe. Now we have both natural flavours and colours making our products 100 percent natural,” he opined.
Speaking of the benefit of the new package, he said the products which is made of natural milk has been improved and the new package gives it an additional 3 days shelf life.
“The added advantage to this one is that it is hygienic compare to the pet bottles which we are using before. As from tomorrow you will not find them on the shelves. What you will find is this new aseptic packaging,” he said.
Nnali Shekarri, Creative Director, IDL who spoke on the necessity of changing the packaging of the products said ‘We felt we needed packaging that matches the products inside.’
She stated that the new packaging which has multilayer laminated layers is recyclable and environmentally friendly.
IDL is one of the leading fresh dairy company in Nigeria, producer of Farm Fresh Yoghurt and milk. IDL operate through the value chain from rearing cows to producing all the day, silage and concentrates to processing and delivery of fresh dairy products to the consumer.
Farm fresh products are of world-class standards and distributed to major supermarkets, restaurants and hotels in all major cities of Nigeria.
Currently, the company which have more than 500 Holstein Friesian cows with over 180 personnel has Pasteurised full cream and low fat milk, stirred and drinking yoghurt in various flavours under the name of Farmfresh.