Sidel ‘Value Creation Day’ for customers in Nigeria, Ghana

Aimed at Highlighting Local, Global Industry Trends In Packaging
By Muna Shakour
Sidel, the leading global provider of complete PET packaging lines and solutions for liquids, hosted a one-day event for its existing and potential customers in Nigeria and Ghana to discuss local trends in the beverage packaging industry, developments and opportunities for growth. The event, which was also held in Ghana, was in September 2015 at the Sheraton Hotel and Towers, in Lagos.

Both Nigeria and Ghana, in recent years, have proved to be fast-growing markets in the beverage industry. It is reported that Nigeria‘s market as of now, is at 27.2 billion liters with water leading future volume increase, with a Compound Annual Growth Rate (CAGR) of 11.1 per cent, and an expected annual growth rate of the beverage industry of 10.8 per cent by 2019.
On the other hand, Ghana’s market stands at 675 million liters with CSD and bottled water leading future volume increase.
“With the packaging industry gaining momentum in Nigeria and other neighboring countries, Sub-Saharan market has grown to become a very competitive market place with a strong consumer demand on value-added beverage products.

“With Nigeria being one of Africa’s most important economies with a huge population that is growing at a tremendous rate, innovation and technology are key to gaining that competitive edge,” said Dominique Martin, Regional Commercial Director for Africa at Sidel.
The Value Creation Day served as an opportunity for Sidel to meet and network with approximately 100 of its biggest customers in Nigeria and Ghana about the new technologies and services that the company is offering. C-Level speakers will give presentations on themes ranging from industry trends to latest innovations in packaging solutions in Water, Carbonated Soft Drinks.

(CSD), and Hot Filling, as well as the after-sales services Sidel had different speakers discussing the market trends and the new solutions to help producers adapt to the shifting market.
“Through our “Value Creation Day”, we are able to showcase our understanding of the local environment and the global challenges that can arise in many aspects. Hence, our customers are always in need of a global partner but with deep local expertise,̋said Dominique.
“Our event is designed specifically to enable our many and varied customers in Nigeria and Ghana to understand better, how we may help them overcome this endeavor. Not only will we present the latest PET innovations, but we will also focus very heavily on what services we can offer. This is not only from our global organization but also from our substantial local base here in Nigeria, creating value all the way,” he added.